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Bob Purcell

Bob Purcell, chairman and CEO of Protean Electric, was invited to contribute a feature article at CenterForABetterLife.com, a sustainable lifestyle website and publication, on Protean Electric’s in-wheel motors and its advanced Protean Drive™ system.



I’ve devoted much of my career toward the electrification of the automobile. I’ve seen the introduction of dozens of advanced technologies whose grand promises would make you believe they could solve world hunger in addition to saving gasoline. Yet, as I look back, in most cases, those technologies were hyped and then quietly faded into obscurity without fulfilling a single promise. Why?

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WHAT WE'VE DONE
HOW WE'VE DONE IT